What’s your GiG?!

This summer GiG made its first appearance on the Dutch market. Apart from being a new, refreshing and healthier drink, it launched an entire movement around it, named “What’s your GiG?”. The philosophy behind this came from the desire for people to feel free and be their true selves by being bold and unique in their own way. There is a selection of three flavors: Grapefruit Melody, Lime Rhythm and Berry Beat.

We teamed up with GiG in order to establish a 360º marketing strategy while launching their product. We’ve been part of the journey the entire Summer while coming up with new campaigns, content and an amazing event to launch its success. Together with our designers, account managers, and other members of the team we strive to work together in the best way possible in order to the story of the brand.

Scope of activities:

  • Event production
  • Content creation
  • Copywriting
  • Graphic design
  • Developing campaign strategies
  • Producing campaigns
  • Influencer marketing
  • Press release
  • Follow up release
  • Producing video and photoshoot
  • Social media
  • Planning