THE LOCATION | 50 square meters pop-up space located in the Runstraat, one of the famous Nine Streets and a definite A-location in the center of lovely Amsterdam. The location is perfect for pop-up shop rental, but it’s also very suitable for (art) expositions, sample sales, product launches and presentations, or as a showroom or photo space. The Runstraat is a popular shopping street with many awesome brands and shops like Skins Cosmetics, Vans, Denham and Amator. In the near vicinity you can also find many beautiful hotels such as The Andaz, The Dylan, and The Pulitzer Amsterdam.
THE CONCEPT | Miuse offers a ready made (retail) concept and an opportunity to be part of the MIUSE concept. Miuse offers many brands across different categories (fashion, interior, beauty & art). They aim to collaborate with brands or companies that match Miuse’s style & vision. Their main goal is to join forces with brands / companies renting the pop up space, in order to grow together, but most importantly to surprise the customers and give them the most awesome (retail) experience. The greater the match, the more similar the consumer bases, and the easier it is to reach a much bigger audience during the pop-up period.
THE POP-UP SPACE | The pop-up space is located on the lower level of the 100 square meters concept store. When entering customers are immediately drawn to the lower level because of the open vide and the enormous POP- UP light sign with an arrow pointing downstairs. The lower level can be reached via a black metal open staircase. The pop-up space features chic black & white tiles, a beautiful lounge area in the middle with a comfy leather couch, Paolo Piva table and Niels Gammelgaard wire chairs. Around the lounge area there is plenty of room for merchandise.