Today Readly launched in The Netherlands. This global subscription service for digital magazines, enters the market with over 100 Dutch titles such as Vogue, Esquire, Jan, National Geographic and many more.
Not only did we create offline and online visibility via PR, influencer marketing and an out of home campaign, but we’ve designed and implemented an impressive offline experience for an online product. Shaped as a temporary mini-museum with digitalizeeverything as its theme and a big focus on the consumer.
Jörgen Gullbrandson, CEO at Readly, comments:
“I’m pleased that we’re now making our way into the Dutch market. It’s an important market because of its high density of magazines and magazine readers. With this launch we are one step closer to our goal of being the number one subscription app for digital magazines worldwide.”