On september 3rd, the renovated P.C. Hooftstraat was officially re-opened. Dutch most prestigious fashion street – and according to fashion fanatics the only of our country – has experienced a thorough renovation since June. The street’s sidewalk is on one side widened with trees, seating areas and parking spaces and a bicycle lane on the other side: all paved with red bricks. As the P.C. is ready, it fits in well with the renovated museums around the corner: Rijksmuseum, Stedelijk Museum and Van Gogh Museum.
The P.C. Hooftstraat was built in the late 19th century and into the eighties a residential street with neighborhood businesses: a butcher, baker, green-grocer and the smallest Albert Heijn in the country. Fashion designer Edgar Vos was already there, as was the studio of Fong Leng. In the 90s, the first big names came to the “P.C.” and changed the dull street in the ‘Amsterdam Bond Street’: Cartier (1997), Louis Vuitton (2002), Dior, Chanel, Hermès (2007), Tiffany’s ( 2009). Jeans brand G-Star opened its flagship store in 2008. The street attracted more and more people and cars and rents exploded. The street is never complete each meter is used and the audience keeps coming.