On the dancefloor, everybody is equal

To create awarenes for the Absolut x ADE tour, we’ve created a social media campaign with all the influencers that participated on the tour. It needed to be an extension of the ongoing campaign; “On the dance floor everybody is Equal”, where diversity plays a huge role and the video is solely shot in luminous neon shots. The alleys in the campaign refer to the tour they were going on.

Scope of activities:

  • Strategy
  • Creation
  • Photography
  • Graphic design
  • Planning
  • Copy