In the light of the pandemic, ANDAZ Hotel launched a special campaign called #LETHOPEBLOOM. The campaign pointed out the rough time the Tulip industry was facing in the Netherlands as a result of the crisis and lockdown. With no tourists around to purchase flowers, farmers found themselves out of jobs. Andaz Amsterdam partnered up with Mooiwatbloemendoen.nl, BOLT Amsterdam & The Wunderkamer, to offer the citizens of Amsterdam the beautiful flowers in order to buy, give or share. This beautiful initiative during this situation made hope flourish.
Scope of activities:
- Press release
- Influencer marketing
- Press follow up