In the light of the pandemic, ANDAZ Hotel launched a special campaign called #LETHOPEBLOOM. The campaign pointed out the rough time the Tulip industry was facing in the Netherlands as a result of the crisis and lockdown. With no tourists around to purchase flowers, farmers found themselves out of jobs. Andaz Amsterdam partnered up with Mooiwatbloemendoen.nl, BOLT Amsterdam & The Wunderkamer, to offer the citizens of Amsterdam the beautiful flowers in order to buy, give or share. This beautiful initiative during this situation made hope flourish.

Scope of activities:

  • Press release
  • Influencer marketing
  • Press follow up