History repeats. Ever since the old days, juniper has been the symbol for Dutch drinking culture. When men wandered the city canals, thinking of their lost loves, or hopelessly searching for their fortune, a bit of ‘Dutch Courage’ was there to sooth them.
Born out of love for the historical city, three friends, Jamie Sunny and Maarten, created JAJEM together with a master distiller. JAJEM respects tradition and adds a crisp twist to the old-timers recipe. A soft juniper infused with lemongrass, hibiscus and elderflower. Serve it chilled, accompanied by a mixer. Or take a shot, directly followed by a beer, this is called the “Kopstootje”.