Jack Guinness, model and designer

Superga is pleased to announce Jack Guinness as the first male ambassador to debut their men’s core and premium collections. Jack will be the face of the Autumn / Winter 2015 campaign, as he joins the iconic Italian footwear brand for two seasons.

Jack stood out as an obvious choice for the first man to front the mens’ collection. An influential style icon for the everyday man, the London born talented model / DJ / actor regularly adorns magazine pages and front rows at fashion week, as well being a valued voice on the international fashion circuit, BFC and L:CM. Jack has become an influential face, instantly recognisable by his by his laidback presence and exudes Superga’s core ethos of Italian Sprezzatura with quintessentially British charm.

The exclusive Autumn / Winter 2015 campaign features updated styles for the season, including the classic 2750 style which has become the aesthetic identity of the brand. Simplistic canvas, married with autumnal colours make up the core collection, whilst the premium range features luxurious leathers, wool and Donegal tweeds in rich tans and on-trend greys. These are combined with Jack’s pared back style of clean lines and traditional tailoring with a modern twist. This minimalist approach to dressing is a direct reflection of Jack’s personality, relaxed, modest and ambitious; qualities that resonate with the core values of Superga. The core collection debuts stores end of August, whilst the premium collection follows late October.

“I’m really excited to be Superga’s first male ambassador! It’s such a brilliant classic brand – I’ve been a massive fan for years. The simple clean look of classic Superga’s is timeless. I love the premium range too- the leather and tweed are great for Autumn/ Winter , a twist on the iconic trainer.” -Jack Guinness.