I’ll have what they’re having!

For The Food Department, the food hall on the second floor of Magna Plaza, we’ve created this campaign to draw the attention of new consumers, with the tag line; “I’ll have what she’s / he’s having. The images were used on the website, out of home media screens, a poster campaign, the website, social media (and ads), in inflight magazines and in Magna Plaza itself.

Scope of activities:

  • Media strategy
  • Marketing strategy
  • Creatives
  • Production
  • Roll out