Dutch underwear brand ‘A-dam Underwear’ released a campaign in December in which the Dutch tradition of Sinterklaas was incorporated. Instead of sending out a heavily loaded message, the company decided to portray a surprisingly chilled out version of the generous ‘not-so-old’ saint. It appears that all packages ordered before 12 in the noon get delivered on that very same day. So there is absolutely nothing at all to get stressed or heated up about, if you know what I mean.. We created extra visibility for the campaign by thoughtfully placing the video at the exact right places, which worked out great for A-dam Underwear.