ABSOLUT(ELY) Equal

During ADE, we’ve hosted a tour-extraordinaire for Absolut Vodka. We’ve invited a mixture of nightlife influencers and together we’ve toured through 7 events, clubs and a fecsival. From drinks at Fresh Cotton to Audio Obscura and Elrow, we wanted to have them experience what a true Absolut-Tour would feel like during ADE.

The whole crew wore branded jackets, had their own camera’s to make content and we were being brought from club to club with special Absolut transportation. To remember the night, we’ve created a book with limited amount of copies.

Scope of activities:

  • Strategy
  • Invitation
  • Production
  • Creatives
  • Roll out
  • Post production