UNTIL EVERYBODY SAW IT…

In an awareness campaign created by Hammerfest for organization Qpido and the municipality of Amsterdam parents get warned about the dangers of social media. Being connected to the internet anytime and anywhere has clearly major upsides, but it can also harbor dark consequences. In an attempt to activate parents to start a conversation with their children about sexting, this initiative wants to prevent that children get into a position where they don’t see any way out anymore. But mostly that they develop an understanding what their actions can do to another human being, or in this case a fellow class mate. In a powerful statement the campaign closes with: “Our kids can teach us everything about social media. It is our duty to teach them about the consequences.”