During The Flying Dutch festival in Eindhoven Swiss coffee brand Café Royal did a very inventive marketing stunt. They joined forces with Remarkable Media, a company specialized in aerial marketing, and organized the first ever aerial product sampling in Europe. 1500 coffee boxes tied to tiny parachutes were thrown out of a helicopter above the partying audience and believe me when I say: it went completely wild. Not only coffee could be found in the boxes, but in a lucky few were also backstage passes hidden which gave the catcher the opportunity to dance next to their favorite DJs during their performance.
An unique experience indeed!